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"Cross-network" in Google Ads
Alright, let’s break this down naturally! Cross-Network Power: Reaching Customers Across Google’s Ecosystem with One Campaign Cross...
Anja Gacic Bulic
Mar 272 min read


From Keywords to AI: The Rise of Performance Max Campaigns in Google Ads
Performance Max—Google’s big, shiny, AI-powered campaign type that promises to do it all.
Anja Gacic Bulic
Mar 243 min read


The Evolution of 'Lookalike'Audience Targeting in Google Ads
Google Ads has always been a powerhouse for reaching the right people, but if you’ve been wondering about its “lookalike” targeting...
Anja Gacic Bulic
Mar 243 min read


How to keep up with digital marketing trends in 2021
With 2020 drawing to a close, it brings the end to one of the most tumultuous and unpredictable years in recent history. People's...
Anja Gacic Bulic
Dec 23, 20201 min read


SEO vs Google Ads
Companies and shops that have created a website to showcase their products/services would certainly like most prospective clients to find...
Anja Gacic Bulic
Oct 30, 20201 min read


How Mobile Apps Throw Off Your Numbers
The Display Network provides the capability of allowing your ad to reach 93% of online users. That includes websites, videos, and apps....
Anja Gacic Bulic
Oct 28, 20201 min read
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